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Elves first arrived on UK shelves in 2013 after the toy became widely popular in the US, but what is it and where does it come from?
This elf is winning over families' hearts across the world. But, you may be wondering, what is Elf on the Shelf? We've answered your burning elf questions.
Naught or nice? Elf on The Shelf personally sees to it that your kids will be on their best behaviour this festive season….
There are some simple but important rules for parents and kids to follow to maintain the Christmas tradition.
The history of Elf on the Shelf is a deep-dive of all things holiday related. Turns out, everyone's favorite elf has an interesting origin story.