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Critical independent voter. why is the huge loss among women in such a short period of time? >> a lot of it, gregg, is that mitt romney's like built shot up after the first debate. obama campaign has been crushing mitt romney in character attacks in ads in many of these battleground states. voters saw for the first time a lot who mitt romney really is. he increased that likeability number. so now we are seeing president obama launch a second wave of character attacks and talk more about women's issues as he did in this past debate this past week. they want to win women by double-digits but rig...

Will intensify his personal attacks and character attacks on mitt romney. megyn: karl rove said he pulled the negative advertising in many of these states. now he will be coming out as mr. nice guy. >> the anticipation was that pivot point would come where he would try and close on a positive note, on an up note. but with romney moving ahead in the polls he may not have any choice but to intensify the kill romney strategy in the closing weeks of the campaign. megyn: it was effective, the talk about bain capital. but i don't know, who knows, chris, who knows. we'll all know in just a few weeks....

Happened to that message. i want to talk to you about the vice presidential debate but i don't want you to spin. i want you to answer my question. my viewers will say let's have an answer to the question. the question is, president obama said no vitriol. no name calling. let's have an honest conversation without questioning a man's character. yet stephanie skirt and all those people you have just saw calling mitt romney a liar. what happened to president obama's commitment to no name calling and no character attacks. >> the fact is 28 days before election day mitt romney has suddenly decided t...

The debate was romney seemed like a guy with energy and ideas and the president didn't. it's no surprise that the president's campaign strategy is character attacks. if they can bury romney, they can win no matter what. but the debate changed the race. >> but style has always mattered in these things. it is sort of that feel that you get for a candidate, whether it was kennedy, nixon, carter and ford, reagan and carter. we can go through it time and again. when reagan lost the first debate, mondale looked like he had energy and idea and reagan looked listless. that is one thing i guess the oba...

Identify the actual effects of all this spending. >> they should hold all their fire and release literally a billion dollars worth of ads in the week before the election? >> that's an experiment i'd love to see, but the problem is no one wants to hold their fire for fear that the other side won't. and so what you have here is sort of an arms race where i think each side feels compelled to blanket the airwaves right now. >> there's only 24 hours in a day. so even if you unleash a billion worth of ads in can the 0, you can't run 25 hours. the obama campaign has succeeded or taped to succeed in d...