The Week Ahead: Advertising Week Europe is back and ANA hosts in-house agency event
May 10 Ad tech powerhouse The Trade Desk announces first quarter 2021 results. The company is expected to walk a bit of a tightrope, mollifying industry partners worried about The Trade Desk’s growing power and influence in advertising, all while still pitching itself as the underdog alternative to internet advertising giants like Facebook and Google. Expect to hear more news about its various partnerships and watch for continued signs of strength as consumers go outside and the advertising industry recovers from the pandemic. Advertising Week Europe takes place May 10-13 as a virtual ev...
Source: adage.com