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"Booking Network Sponsored Ads" now available for the Asia Pacific hotels market via DerbySoft - Vimarsana News

"Booking Network Sponsored Ads" now available for the Asia Pacific hotels market via DerbySoft

Booking BNSA provide many hotels the option to stand apart from their competition across Booking.com, Agoda and Priceline destination hotel listings.

DerbySoft and The Hotels Network Launch Partnership during ITB Berlin to Boost Hotel Direct Channel Performance - Vimarsana News

DerbySoft and The Hotels Network Launch Partnership during ITB Berlin to Boost Hotel Direct Channel Performance

The Hotels Network (THN), a full-stack growth platform for hotels and DerbySoft, a leading marketing, distribution and connectivity solutions provider in the hotel industry, have announced a strategic partnership to optimize hotels’ direct channel performance by leveraging THN's suite of conversion and personalization products. Through this collaboration, the technology brands will provide broader optimization options that ensure potential guests enjoy a more streamlined user experience resulting in higher conversions. In addition to fighting price disparities on the hotel website, THN’s i...

The 3 Phases of Travel That Will Drive Hotel Metasearch in 2021 - Vimarsana News

The 3 Phases of Travel That Will Drive Hotel Metasearch in 2021

Send It’s highly likely that the global travel landscape will look very different in Q4 2021 than it does at the moment, as more people get vaccinated and travel restrictions are lifted. DerbySoft’s Charles BeeBee, global head of sales and marketing, and Ken Nishizu, president, marketing services, forecast that travel in 2021 will happen in three separate phases. According to BeeBee and Nishizu, thinking about travel’s rebound in this way can help hoteliers make better decisions in how they target travelers via metasearch campaigns. SkiftX spoke to BeeBee and Nishizu to learn more about...

Source: skift.com