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Sara Cooper and colleagues argue that a better understanding of the complex sociopolitical drivers of distrust in vaccination will increase the potential of social media to rebuild vaccine confidence Vaccination experts have become increasingly alarmed about the continued waning of public confidence in vaccines.1 Social media are considered to be major contributors to this decline, facilitating the rapid and widespread sharing of misinformation, enabling vaccine anxieties and rumours to travel rapidly around the world.23 Social media are also seen to have enabled vocal anti-vaccination groups...

"[There is a need to incorporate more social science research within the field of vaccine hesitancy, an area that has generally been dominated by biomedical thinking."

"While there is increasing attention being paid to the demand side of vaccination, we currently have limited understanding of the factors that influences caregivers' views and practices regarding routine immunization among children in Africa....Qualitative research can contribute to the understanding of these factors, as it is a well-suited tool to

"Understanding the burden and contextual enablers of MOV is important for policy and practice as it will...enable policy makers and facility managers to consider context-appropriate interventions for strengthening immunization programmes." Estimates (July 2020) suggest that immunisation coverage remains below the globally accepted optimal level of

"The decade of vaccines (2011 to 2020) was declared by the World Health Assembly as part of the Global Vaccine Action Plan (GVAP) framework to achieve universal immunization coverage....Also, it was during this period that the use of the term 'vaccine hesitancy' was consolidated..."