Using social media to build confidence in vaccines: lessons from community engagement and social science research in Africa
Sara Cooper and colleagues argue that a better understanding of the complex sociopolitical drivers of distrust in vaccination will increase the potential of social media to rebuild vaccine confidence Vaccination experts have become increasingly alarmed about the continued waning of public confidence in vaccines.1 Social media are considered to be major contributors to this decline, facilitating the rapid and widespread sharing of misinformation, enabling vaccine anxieties and rumours to travel rapidly around the world.23 Social media are also seen to have enabled vocal anti-vaccination groups...
Source: bmj.com