Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout
Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout January 11, 2021 at 10:29 am (Chatitive Image) Marketing giant Mailchimp has acquired Chatitive, a Seattle startup that helps businesses communicate with customers via text messaging. Chatitive CEO Andy Hollenbeck. (Mailchimp Photo) Terms of the deal were not disclosed but a person familiar with acquisition called it a “good outcome.” Mailchimp said the deal “helps our small business customers reach their audience in new ways.” “It’s more important than ever for small businesses to reach their c...
Source: geekwire.com