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The agency uses the well-established animation style to reposition the brand from “kids lunchbox snack” to something that feels “more relevant”.
9th April 2021 Pladis is celebrating flavours from across Britain with a new trio of limited-edition variants for its £73m Jacobâs Mini Cheddars brand. The flavours â Ploughmanâs Cheshire Cheese, Strathdon Blue Cheese, and Dragonâs Breath Chilli Cheddar â spotlight different regional cheeses from England, Scotland and Wales. The launch follows a recent £4.5m marketing investment, which includes the brandâs first stint on TV in four years with its new âWelcome to Cheddar Townâ creative. The brand stated that both the cheesy British NPD and the targ...