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In this week’s new products roundup, Pressed teams up with HIIT workout brand Barry’s to launch post-gym recovery products, LEVIA gears up for 4/20 and C4 Smart Energy gets a transformation both inside and outside of the can.
Nutrabolt, owner of C4 Energy, one of the fastest-growing energy-drink brands in the United States, announces the rebrand of C4 Smart Energy, a lineup of energy drinks formulated to sharpen mental focus and elevate alertness, including six all-new flavors, an updated look and feel of the product, and the brand platform, 'Stay Focused.'