Super-premium Tolago Hard Seltzer, Created by Talent Collective, Comes Out of the Gate Strong to Set New Category Paradigm
Share this article Share this article LOS ANGELES, Jan. 15, 2021 /PRNewswire/ -- Tolago Hard Seltzer was conceptualized late in 2019 and - pandemic notwithstanding - was canned less than nine months later, in August 2020. The accelerated launch was an incredible feat for a small, ambitious team, and included creating the concept, formulating "the juice," designing packaging, sourcing everything from fully recyclable aluminum cans to 100% organic, fair trade agave nectar, lining up all commercial partnerships, creating an e-commerce presence, and launching to capture the attention of hig...
Source: prnewswire.com
