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Hearst Expands Contextual Ad Arrangement With Chicory - 04/19/2023

NCBA Partnership has allowed Beef Checkoff to jump into the world of ecommerce and encourage consumers to cook with beef. Jan 14, 2021 Chicory, the leading digital shopper marketing platform, and the National Cattlemen's Beef Association (NCBA), a contractor to the Beef Checkoff program and manager of the Beef. It's What's for Dinner. brand, are partnering to raise the profile of beef to American consumers and accelerate ecommerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners. To accomplish both goals, Beef. It's...

Chicory’s first-to-market Digital Shopping Aisle solution enables commodity-focused groups to equitably represent beef manufacturers. Digital shopper marketing platform Chicory has teamed up with the National Cattlemen’s Beef Association (NCBA) on a digital effort to raise the profile of beef to U.S. food retail consumers and accelerate e-commerce growth of beef products at Kroger and Kroger banners, Walmart Grocery and Albertson/Safeway banners. To accomplish both goals, "Beef. It’s What’s For Dinner." leveraged Chicory’s Digital Shopping Aisle experience for two media ca...