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Tang Ziyan's eyes sparkled with joy when he watched several short videos on social media of Chinese college students staging mock fashion shows in the corridors of their dormitories.
Writerly craft, online serialization, television appearances, and studies of loneliness propelled titles onto the September bestseller lists in China.
New Oriental's e-commerce 'live streaming' product pitches in China are credited with moving books onto the bestseller charts.
That reading list your teacher sent you home with can do great things for sales of several 'great classics' in a hot July in China.
A streaming B2C marketing program, 'Oriental Selection' seems to be behind a big jump in June's nonfiction charts.