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Posts about burritos written by Dark Helmet and Techdirt
Sweetgreen launched a menu item dubbed the Chipotle Chicken Burrito Bowl. Chipotle Mexican Grill objected to the name alleging the name and the way Sweetgreen advertised the item featured similar ingredients to Chipotle’s burrito bowls, violated its trademark rights.
Sweetgreen announced it will rename its new menu item, the Chipotle Chicken Burrito Bowl, to Chicken + Chipotle Pepper Bowl after Chipotle Mexican Grill sued the restaurant chain in a California Federal Court for violating their trademark rights.
The name change is part of a tentative agreement to resolve Chipotle’s lawsuit against Sweetgreen.
The name change is part of a tentative agreement to resolve Chipotle's lawsuit against Sweetgreen.