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Chobani reinvented yogurt. Its next target is coffee
CNN
1/14/2021
© Chobani
When Chobani started selling Greek yogurt in 2007, it upended the market. Now, it wants to do the same for iced coffee.
This week, Chobani is launching a new line of refrigerated, ready-to-drink coffees. The new product comes in four flavors: one black cold brew option, one with oat milk, one with sweet creamer, and another with vanilla. The drinks, which come in 32-ounce packages, are now starting to arrive at retailers including ShopRite, HyVee and Publix. Chobani is suggesting the price of $4.49 per carton.
The new line builds on Chobani s previous investments. About a year ago, the company started making oat milk and creamers, an undertaking that required major changes to Chobani s infrastructure: To make oat milk themselves, we basically built a factory within a factory, said Peter McGuinness, the company s president and chief operating officer. ....

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