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The spray-painted sunglasses that would eventually become Pit Vipers were once traded for beers and rides to the slopes. Now an established brand popular among skiers and speed demons, the Salt Lake City company "is serious about taking things less seriously."
Salt Lake City-based eyewear brand Pit Viper’s co-founder Chris Garcin talks the early days of the start-up, growth, and building wholesale.
Pit Viper lights up the sunglass world with big frames and bright colors. From flip-ups to big, fat goggles, the brand offers performance and retro style.
Pit Viper cofounders Chuck Mumford and Chris Garcin have built an action-sports empire around their extreme sunglasses while also battling alt-right extremists including Nick Fuentes.
By TaxJar Many e-commerce companies dream of hitting it big on social media and watching their sales go through the roof. What's not to like, right? But not only does that dream come with a whole lot of hard work, like scaling your marketing, customer service, and logistics, it comes with unexpected complications as well, such as sales tax compliance. When Chris Garcin's friend, Chuck Mumford, came across a pair of military supply sunglasses eight years ago on a ski trip in Idaho, they knew they were onto something. Chris quickly set up a website and after selling 10,000 pairs of these milita...