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CBS plans addressable commercials for broadcast TV in bid to vie with streamers

Published: May 17, 2021

CBS plans sometime in the second half of 2021 to start making available new technology that will let advertisers buy commercials that are sent only to a particular subset of the network’s viewing audience.

Source: chicagotribune.com

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Jimmy BennettChris GeraciMike DeanJohn HalleyTim HanlonVertere GroupParamount PlusMadison AvenueWarby Parkerஜிம்மி பென்னட்கிறிஸ் ஜராஸிமைக் டீன்ஜான் ஹாலேநேரம் ஹன்லான்மிக முக்கியமானது ப்லஸ்மாடிசன் அவென்யூவார்பி பார்க்கர்