Retailers like Macy's want a bigger slice of e-commerce ad sales
Selling ads on e-commerce sites is a $50 billion industry. Amazon dominates retail media, taking in about 75% of ad dollars.
Source: marketplace.org
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Why Walmart wants to buy Vizio - Marketplace
Walmart is interested in Vizio's streaming software, Smartcast, which could help the retailer expand into media and create its own content.
Source: marketplace.org
Can Don Lemon, Tucker Carlson, Megyn Kelly Steal Viewers from TV News?
Don Lemon, Tucker Carlson and Megyn Kelly are among the former TV-news personalities trying to steal TV-news viewers by going digital.
Source: variety.com
Netflix crackdown on password sharing pays off
Netflix added nearly 6 million paid subscribers last quarter, almost three times what Wall Street expected, after its password crackdown.
Source: marketplace.org
Streaming Services Want Ads, but Not Rivals' Commercials
Big streamers are hungry for advertising dollars, but many refuse to take commercials from their direct rivals, even if sibling TV networks do
Source: variety.com