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Share And can similarly style any bride looking to acquire one-of-a-kind jewels for wearing on her wedding day and beyond. This is the thinking behind Christie’s new private sales campaign, At Your Service. To illustrate the possibilities, the auction house partnered with veteran bridal designer Lela Rose on a promotional video hosted by Neda Whitney, senior vice president, head of marketing for Christie’s Americas, that shows how the pieces might be styled in a bridal context. The jewels seen in the video and throughout this post hail from the auction house’s April 13 Magnificent Jewels auction ( JCK recapped the results here).