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NFTs are increasingly being seen as a mainstream marketing tool and a way to experiment with new concepts that bridge the virtual and physical worlds and build new communities.
Lufthansa Group Airlines (OTC: DLAKY), one of Europe's largest airline conglomerates, has ventured into the world of non-fungible tokens (NFTs)
The partnership enables CV members to earn and redeem CV points on flights operated and marketed by Lufthansa, covering an extensive network of nearly 200 destinations across the world, the Delhi-based airline said.