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Despite a smaller than typical U.S. apple crop, there are still promotion opportunities for the rising star Cosmic Crisp apple, says Chuck Sinks, president of sales and marketing at Sage Fruit Co., Yakima, Wash.
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The International Fresh Produce Association announced the winners of the IFPA Retail Merchant Innovation Awards Program. The program, sponsored by Sage Fruit Co., recognizes and celebrates the accomplishments of a vice president or director (or equivalent position) in the produce departments of a retail banner that demonstrates passion and purpose in developing innovative strategies to drive produce consumption. IFPA honors five of the industry’s top retail directors and vice presidents for this award; one winner per store count category.
Starting with the 2022 apple crop Sage Fruit Co. will have SugarBee apples available for its retail and wholesale partners as a result of its newly formed partnership with Chelan Fruit. “We feel this is an excellent opportunity for our organization and we are thrilled to be able to supply our retail and wholesale partners, as well as our food service customers with the SugarBee,” said Chuck Sinks, Sage Fruit’s president of sales and marketing.