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By Chardoné Mason-James2021-06-03T10:05:00+01:00 Retailers beware! Your personalised shopping experience may not be as inclusive as you think. Here are some tips on how you can optimise your shopping experience. We all know the feeling of when a simple item search turns into a full-day stress-filled shopping event. Retailers are not making this any easier by suggesting a “personalised” experience. New research shows that retailers are missing the mark by using a “one-size-fits-all” with their unique consumer base - despite giving the impression of a tailored purchase. According to global eCommerce platform Kooomo, retailers can avoid this “one-size-fits-all” strategy by reassesing how they personalise their products. Behavioural targeting is a way to engage consumers, repeat purchases and drive sales. ....
Throughout 2020, most companies experienced major fluctuations in demand across all industries. As the first lockdown began, there was a sharp rise in the demand for safety equipment, household essentials and homeware. Many retailers who relied on Amazon for supply also found themselves in bother last year Almost a quarter of British retailers reported severe disruption to their supply of goods, with only 7 per cent of retailers having the flexibility to switch their suppliers. “Many retailers who relied on Amazon for supply also found themselves in bother last year, when the marketplace decided to halt shipments of all goods other than PPE and essential equipment. Therein lies the challenge for retailers who don’t have full control over their supply chain,” Bollard said. ....
E-commerce founders highlight the main pain points of running an online business information-age.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from information-age.com Daily Mail and Mail on Sunday newspapers.
eCommerce data is critical for retailers looking to enhance their omnichannel offering, says Kooomo – International Supermarket News internationalsupermarketnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from internationalsupermarketnews.com Daily Mail and Mail on Sunday newspapers.
Direct to Consumer, augmented reality and sustainability: The key eCommerce trends for 2021 Published 4 months ago Global eCommerce platform provider Kooomo outlines its predictions for the year ahead Following a year like no other that saw eCommerce hurled five years ahead of its time, 2021 is set to see emerging eCommerce trends that will centre around preparing for the unpredictable, says global eCommerce platform provider Kooomo, “If 2020 has taught us anything, it’s that nothing is out of the realm of possibility as far as the future goes,” says Ciaran Bollard, CEO of Kooomo. “Bricks and mortar retailers were forced to place digital transformation at the top of their agendas and online retailers have had to respond to the immediate, and unprecedented changes to consumer behaviour at the hands of COVID-19.” ....