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Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge making optimal allocations of marketing budgets that are expected to work harder than ever before. ....
The Trade Desk and Walmart Connect Will Test Integration of Unified ID 2.0 into the Walmart webwire.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from webwire.com Daily Mail and Mail on Sunday newspapers.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance. ....