How omnichannel and identity are reshaping the marketer's pl

Deploying omnichannel strategies in lockstep with using first-party data for identity-based targeting can help marketers combat a key challenge — making optimal allocations of marketing budgets that are expected to work harder than ever before.

Related Keywords

China , Hong Kong , Taiwan , Australia , Calvin Chan , Richard Brosgill , Gavin Merriman , Sidhanth Gopishetty , Toysrus Asia , Asia Pacific , Kevin Tsang , Jossie Liu , Hennessy , Walmart , Wharf Hotels , Campaign Asia Pacific , Trade Desk , Walmart Connect , Toysr Us Asia , Partner Content , Td , The Trade Desk , Cookieless , Marketing , Brand , Data , Irstparty , Cid2 , Mnichannel ,