That target would be missed without further action. but if the idea to put inserts into packets is taken up, the government believes they could help an additional 30,000 smokers to quit their habit. the consultation on this new approach will run until october. matt cole, bbc news. hazel cheeseman is deputy chief executive of the anti—smoking charity — action on smoking and health. good to have you on the programme. the question people would be asking is there are already the dramatic images and warnings on the outside of a cigarette packages, why would inside messages make a difference? th...