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Building on its "I Read the SCMP" campaign launched earlier this year, the South China Morning Post (SCMP) has unveiled a new initiative to bring to life the broad and deep relevance of the SCMP as part of its 120th anniversary celebration.
The South China Morning Post celebrates its 120th anniversary by unveiling a captivating new brand campaign to honour its readers, partners and the indomitable spirit of the people of Hong Kong
Singapore News - An orderly queue of over 200 eager shoppers waited patiently outside each of the two Swatch boutiques launching the Swiss watch brand’s highly anticipated new Bioceramic Scuba Fifty Fathoms collection on Saturday morning. It was a stark contrast to the Swatch launch
Brands can no longer afford to remain silent, but need to be an active participant in creating the narrative.