Edelman taps X alum to lead influencer marketing in Asia-Pacific
Edelman taps X alum to lead influencer marketing in Asia-Pacific. From PR Week
Source: prweek.com
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SCMP Advertising+ and IAB HK study shows why every business needs a good story.
Brands can no longer afford to remain silent, but need to be an active participant in creating the narrative.
Source: scmp.com
SCMP Advertising+ and IAB HK launch landmark study showing how brand marketing is taking centre stage
Marketing industry is at a turning point as companies shift their focus towards brand marketing, a key strategy for long-term growth, moving away from previously dominant performance marketing.
Source: scmp.com
Edelman Indonesia hires Melvin Goo as COO
Edelman has appointed Melvin Goo as Chief Operating Officer for its operations in Indonesia. The appointment will see Goo drive the next chapter of the firm’s growth in Indonesia.
Source: campaignbriefasia.com