Overseas education gets pricier
Marcus Lum Parents need at least HK$3.6 million for the education expenses of their children in the United Kingdom over the seven years from...
Source: thestandard.com.hk
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Disneyland tickets, tea at Peninsula – Hong Kong banks roll out incentives to attract mainland Chinese customers during National Day 'golden week' holiday
Tickets to Disneyland, afternoon tea at The Peninsula and fine dining with wine pairings – these are just some of the incentives with which major banks such as HSBC and Standard Chartered plan to woo high-flying mainland Chinese customers during the ‘golden week’ holiday.
Source: scmp.com
How one bank is aiming to ease the stress of customers relocating overseas
With the pace of globalisation accelerating and an increasing number of people moving abroad for work and study, HSBC is tapping into its global network to make relocation easier for clients.
Source: scmp.com
HSBC's teen-focused campaign empowers youngsters to reach financial independence
HSBC has launched a new campaign “HSBC Teens Proposition Campaign” to help teenage customers reach financial independence
Source: marketing-interactive.com
SCMP Advertising+ and IAB HK launch landmark study showing how brand marketing is taking centre stage
Marketing industry is at a turning point as companies shift their focus towards brand marketing, a key strategy for long-term growth, moving away from previously dominant performance marketing.
Source: scmp.com