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From pioneers to fast-followers: Circular metrics are for the masses


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Despite how turbulent 2020 turned out to be, circular pioneers did not waver in their ambitions. Inter IKEA Group completed over 9,500 circular assessments of their products and used 98 percent sustainably sourced wood. Microsoft (automatic PDF download) found that its Surface products and packaging performed between 22 to 25 percent according to the WBCSD’s Circular Transition Indicators (CTI).
The interest in, engagement with and implementation of circular metrics in business is quickly gaining speed, as calls for transparency and data-driven action increase in response to climate change, biodiversity loss and other environmental pressures.
This growing demand is being met by the expansion in circular measurement resources that took place in 2020. In addition to the CTI, the Circulytics and GRI 306: Waste 2020 standards joined circular metrics initiatives such as the Circularity Gap Reporting Initiative and Cradle to Cradle Certified. Recognizing t ....

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Circular transition framework enhanced with new metrics for water, financial performance and bioeconomy guidance


Circular transition framework enhanced with new metrics for water, financial performance and bioeconomy guidance
WBCSD and more than 30 companies launch version 2.0 of the Circular Transition Indicators, a transparent and objective circularity framework and tool
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Geneva, 2 February 2021: The World Business council for Sustainable Development (WBCSD) released the Circular Transition Indicators (CTI) framework version 2.0 and the accompanying online tool that was jointly developed with more than 30 companies.  The use of common indicators for circularity performance is essential to accelerating the transition to the circular economy and the CTI process helps companies’ scope and prepare their assessment and interpret the results, understand risks and opportunities, prioritize actions and establish SMART targets to monitor progress ....

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3 circular economy trends that defined 2020 | A Green Living Blog - Go Green, Green Home, Green Energy


3 circular economy trends that defined 2020 Lauren Phipps Mon, 12/21/2020 – 00:15 As the year comes to a (welcome) close, it’s worth taking a moment to consider how the circular economy concept has emerged and evolved during this very particular year. Here are three trends that defined the circular economy in 2020, and what they might mean for the year to come.  1. Reuse is on the rise. Despite some setbacks posed by the pandemic (including misinformation about the safety of reusables peddled by industry lobbying groups), the transition from single-use to reusable packaging is building real momentum. With such proof points as Loop’s continued growth and recent $25 million Series A , Algramo’s New York expansion and the launch of the Beyond the Bag initiative, to name a few, it’s clear that reuse is taking hold at scale.  In 2021, I’ll be watching CPG and food and beverage companies, which have been scrutinized for one-off pilots and an overall failure to move quickl ....

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