Dancehall Expected To Reconnect Clarks With Jamaican "Cult" Consumers – DancehallMag
A week after Clarks Originals unveiled its Clarks and Jamaica marketing documentary, The Gleaner newspaper has reported that all is not well with the British footwear company financially, resulting in it “launching its new Dancehall campaign aimed in part at reconnecting with Jamaican ‘cult’ consumers, as a way to regain lost sales”. In The Gleaner report titled Clarks Targeting Jamaica’s Cult Buyers, business reporter Steven Jackson quoted Clarks former CEO Giorgio Presca as saying in the company’s annual report, that the Clarks has “lost connection with the main customers an...
Source: dancehallmag.com