The Horn Book | Editorial, First Issue, 1924
We chose this title — THE HORNBOOK — because of its early and honorable place in the history of children’s literature, but in our use of it we are giving it a lighter meaning, as Mr. Caldecott’s three jovial huntsmen on the cover suggest. Just as they are so full of exuberant joy for the hunt that they cannot blow hard enough, so we are so full of enthusiasm for The Bookshop as a hunting-ground, and so keen on the trail of you lovers of books, that we must blow a horn — even our own horn — a little.
Source: hbook.com