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Ad Net Zero is a new initiative aimed at reducing the advertising industry’s carbon footprint. But agencies have yet to take the next and most difficult step.
Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people. Young online celebrities best known for posting about video games, their dogs or their holidays to millions of followers are also dropping…
PARIS: Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.
Young online celebrities best known for posting about video games, their dogs, or their holidays to millions of followers are also dropping in unexpected plugs for gasoline stations, fuel rewards, and club cards.
Oil companies are paying popular influencers to pump their gas on social media, sparking a backlash from some climate-conscious fans for promoting planet-warming fossil fuels among young people.- Seeking 'social capital' - Analysts say companies are targeting young people on social media to shore up their oil and gas-based business even as countries seek cleaner alternatives to limit global warming, which is caused overwhelmingly by burning fossil fuels.