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Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory
Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. The collaboration aligns with CCE’s strategic plans to optimise media selling and buying across its global network of inventory using technology from Broadsign, Microsoft and Salesforce. Working closely with Broadsign, CCE’s commercial innovation team is developing new solutions that automate and advance the DOOH transaction experience and provid...