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Extended collaboration unlocks programmatic media buyer access to 3,000+ premium DOOH screens across the UK via Clear Channel LaunchPAD, broadening available European pDOOH inventory ....
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Clear Channel Europe (CCE) and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home (DOOH) marketing technology solutions will be deployed across CCE’s DOOH network spanning Europe. The collaboration aligns with CCE’s strategic plans to optimise media selling and buying across its global network of inventory using technology from Broadsign, Microsoft and Salesforce. Working closely with Broadsign, CCE’s commercial innovation team is developing new solutions that automate and advance the DOOH transaction experience and provide enhanced precision and control in campaign planning. The expanded partnership also standardises the use of Broadsign’s full stack of technology across all CCE business units, including new deployments in the UK, Italy and France. As part of the engagement, Broadsign Direct and Broadsign Reach will be extended to all CCE regions to enhance sales operations for both direct sales and prog ....