AB InBev reaches goal of putting alcohol guidance labels to all beer products: 'A label is a key consumer touchpoint to promote positive consumer behavior'
All of AB InBev’s beer products now include alcohol guidance labels: including markets where there is no legal mandate to do so. That makes it the largest voluntary guidance initiative every undertaken by a beer, wine or spirits company, says the beer giant. So how big a difference can such initiatives make?
Source: beveragedaily.com