PHD HK builds up team with Lawrence Lo and Namrata Chakrabarty
"We are confident in both their abilities to elevate our services and drive increased business performance for HSBC,” said Clement Chung, PHD CEO.
Source: marketing-interactive.com
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Tiger Balm leverages data to target audiences in a citywide campaign
Tiger Balm leverages data to target audiences in a citywide campaign Details 31 May 2021 Analgesic brand Tiger Balm has rolled out a campaign with multiple touchpoints, leveraging data insights to target three audience segments across different platforms. In collaboration with PHD Hong Kong and its in-house creative arm Fuse, the campaign is aimed at raising local awareness of the brand and refreshing brand relevancy by tapping into newfound usage occasions and target audiences. Leveraging data insights drawn from previous campaigns over the years...
Source: marketing-interactive.com
Raeon International appoints PHD HK to handle digital responsibilities
Raeon International appoints PHD HK to handle digital responsibilities Details 05 February 2021 Hong Kong-based overseas property specialist Raeon International has appointed PHD Hong Kong as its strategic brand partner to handle brand planning and digital responsibilities. Facing evolving technology and rapid developments in the property market, Raeon International was looking for a strategic partner who could help grow Raeon’s business and drive success. Raeon International has recently partnered with PHD Hong Kong to manage its upcoming b...
Source: marketing-interactive.com