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An all-star lineup of seasoned attorneys, legal marketers, and business leaders gather to help solo practitioners and small firms grow their business

New York, NY (PRWEB) November 29, 2021 Lawline, a leading provider of online continuing legal education, is presenting a two-day event dedicated to ....

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How to Track Legal Marketing Campaign Measurement and Analytics

To prove that legal marketing efforts and the law firm’s investment are paying off, marketing professionals should be tracking various metrics. By checking these metrics regularly, marketers will be able to determine which promotional strategies are most effective. ....

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Good2bSocial Digital Certification Pt 7: Law Firm Email Marketing

Tuesday, April 13, 2021
Continuing the National Law Review’s overview of the Good2bSocial digital marketing certification, this week we look to Email Marketing for law firms. Email Marketing is a critical element of law firm digital marketing, and the Good2bSocial Digital Marketing Certification provides an overview of key principles such as Email Segmentation, A/B Testing and Email Marketing Drip Campaigns. Kevin Vermeulen Good2bSocial’s COO:, “There is a natural sense of urgency that tends to accompany the legal field that marketers can take advantage of with email marketing.”
HowEmail Marketing Benefits your Law Firm
Email Marketing, if done correctly, can be a great way to stay top of mind as a regular presence in your client’s and potential client’s inbox, and a consistent source of leads. Modern life requires close attention to email, so if you can build a list that is engaged, and if you provide useful content, your law firm’s email mar ....

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Paid Search Adverting for Law Firms

Friday, April 2, 2021
The eight modules of Good2bSocial’s Digital Academy provide legal marketers with critical components of an effective digital marketing program adapted for the unique needs of the professional services industry. Good2bSocial’s Digital Academy fills the need for legal marketers to demonstrate that they have a baseline of digital marketing concepts, and also provides law firm CMOs an objective way to assess team members or potential hires’ legal marketing knowledge. Last week, we covered Good2bSocial’s Digital Academy’s course on search engine optimization (SEO) strategy for law firms, providing the components of an effective SEO strategy for lawyers, stressing steady and exponential website visitor growth over time which increases both search visibility and law firm credibility. ....

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Best Way to Develop a Law Firm Social Media Strategy

Thursday, March 4, 2021
Last week, we covered Good2bSocial’s content marketing strategy for law firms module, going over how law firms can use thought leadership to align their business goals with those of their clients. Good2bSocial’s Digital Academy includes eight modules that provide legal marketers with essential knowledge of digital marketing concepts. Good2bSocial’s Digital Marketing Certification offers a module on Law Firm Social Media Strategy, complete with videos, articles, assignments, and webinars that break down how firms can put together a valuable social media strategy. Key concepts covered in the module include how to define a law firm brand, extend the reach and engagement of a law firm’s social media posts and how to build and maintain a following. The module also includes lessons on how law firms can best utilize various social media platforms, including Instagram and LinkedIn. ....

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