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Smarter Shopping by Michelle Collins Premium Content
Parents stuck in checkout queues or ruefully circling shopping centre carparks today will once more be asking the Big Question: Why doesn t Santa remember to stock up when the end-of-financial-year toy sales are on? Spoiler Alert: Put a circle around July and October on your calendars now and get ready to save Christmas 2021. Those months - counter-intuitively - are supposed to be when the big toy retailers put on bumper sales to justify the smug look on the faces of super-organised Christmas shoppers as they walk past we late-December, panic buying dummies. Saved By Michelle put the legend of titanic mid-year toy sales savings bonanzas to the test and getting in early is actually a mixed bag. ....