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Little Black Book, The campaign strategy draws on the Irish Independent’s unique strength when it comes to their team of GAA writers
INM Rolls Out New Campaign to Promote its Weekend Titles April 16, 2021 The campaign consists of a national TV advert, OOH, press and digital. According to the agency, “the campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish life, Irish readers, writers, opinions and stories – something we’ve valued even more over the past year. It positions the Independent at the weekend as a way to aid a sense of escape through the discovery of the things that make life its most interesting. The campaign is illustration and a...
The Public House launch a new campaign for Independent News & Media The Public House launch a new campaign for Independent News & Media April 12, 2021 Media to support their weekend papers – Irish Independent on Saturday and Sunday Independent. Launching this week, the campaign consists of a national TV advert, Out of Home, Digital Out of Home, Press and Digital. The campaign shows how the Independent’s uniquely relatable, ear-to-the-ground style of writing helps readers feel closer to Irish life, Irish readers, writers, opinions and stories – something we’ve valued even more over the...