Serious Request radio fundraiser collects €7.5 million for ALS, the most in six years
This year's edition of the 3FM radio fundraising marathon, Serious Request, raised a total of 7,502,981 euros, the broadcaster announced on Sunday evening. It was the most money raised by the charity campaign in six years. The Serious Request fundraiser involves locking up several radio disc jockeys in a transparent studio and sleeping quarters known as the Glass House. The goal of the fundraiser, the location of the studio, and the radio personalities can all change year to year.