Share End the painful bouncing and too-tight feeling once and for all with the newest generation of sports bras. Bras have come a long way from the cloth and leather supports women used to bind their breasts in ancient Rome. But shockingly, it wasn’t until 1977 when the first “modern” sports bra was invented by Lisa Lindahl and Polly Smith. Known as the Jockbra, and later rebranded as the Jogbra, it was fashioned out of two jockstraps sewn together. Certainly, there was room for improvement—but it served as a crucial starting point. Now, more than 40 years later we’re finally se...