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In an era when no one worried too much about IT spending, startups leaned into the bottom-up sales approach and driving product-led growth. But that was then,…
When no one worried about IT spending, startups leaned into the bottom-up sales approach and driving PLG. But that was then, and this is now.
Today’s PLG needs to inform both the product and sales teams so they can work smoothly together and clinch the next deal.