It and talk about some of them. did you have a let's hear, let's hear algorithms are playing a big role in fashion discovery right now, and that is allowing people to find things that they like and share it faster than before. so the runways they're losing relevance. all right. so what? what is this clickbait fashion? what are the trends means is that instead of you flipping open a fashion magazine and saying, oh, i guess we're all going to wear soft purple this season. um instead, you have the power yourself to go online. see what's happening on tiktok see what's and they might have influence...