Pandemic brings a new trend of cross-consumption of regional contents
Pandemic brings a new trend of cross-consumption of regional contents February 05, 2021 Broadcasters adapt newer methods to engage with their viewers The pandemic has not just pushed TV consumption by leaps and bounds, it has also brought newer trends for broadcasters to engage with their viewers. With work from home and online classes becoming a new normal, broadcasters are not just witnessing a spike in TV viewership and demand for quality contents but also a growing trend of cross-consumption of regional contents. “Today, there is a lot of cross pollination of quality content happening f...