Subway's CMO on why the brand's transformation is just beginning
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Source: marketingdive.com
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KFC's US marketing chief, who helped modernize brand with off-the-wall creative, departs
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Source: marketingdive.com
Pizza Hut splits with CMO amid larger overhaul to marketing operations
Dive Brief: Pizza Hut parted ways with U.S. Chief Marketing Officer George Felix last Thursday amid a broader retooling of its marketing operations, parent company Yum Brands confirmed to Restaurant Business Magazine. Felix joined the pizza brand in February 2020 from KFC's global marketing unit as part of a series of executive appointments that also included naming David Graves as chief brand officer and Kevin Hochman as interim president. Graves will now serve as general manager, stewarding all of Pizza Hut's marketing operations, while Georgeanne Erickson will fill the brand officer role, ...
Source: marketingdive.com