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Subway's CMO on why the brand's transformation is just beginning

Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone. ....

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Inside Subway's superstar-studded Refresh campaign

It’s game time for Subway.
The sandwich chain is attempting a comeback with the backing of superstar athletes hyping Subway’s major overhaul in a series of ads that seemingly never end.
The “Eat Fresh Refresh” campaign debuts today as Subway tries to recover from seven consecutive years of sales declines, exacerbated by the pandemic upending the restaurant industry, as well as pressure from smaller chains that have taken a huge bite out of its market share with everything from trendy food to speedy delivery.
A week after announcing its overhaul, Subway is out with lots of advertising to back it up. The campaign starring Tom Brady, Stephen Curry, Megan Rapinoe and Serena Williams represents one of Subway’s largest media investments to date, if not its biggest ever. If those names weren’t enough, voiceover work from Charles Barkley ties many of the ads together. ....

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Milk, it does a gamer good

Milk, it does a gamer good
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Roc Nation Launching a Line of Greeting Cards

Courtesy of Roc Nation
The music company will have its own line of greeting cards and digital SmashUps later this year. It is an unexpected category, says Roc Nation s Brett Yormark.
Roc Nation has entered into a partnership with American Greetings for a line of greeting cards, digital e-cards and virtual paper cards, the two companies announced today (May 13). The plan is for the greeting card company to be able to leverage Roc’s music client roster to create a line of products in what’s being describe as a first-of-its-kind partnership with a music company.
When we were introduced to the leaders at American Greetings and began discussing the idea of customized greetings, both on behalf of Roc Nation and its artists, we felt like it was a natural fit, Roc Nation’s president of business operations and strategy ....

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American Greetings Announces First Of Its Kind Partnership With Preeminent Entertainment Company Roc Nation

/PRNewswire/ Today, American Greetings announces a multi-year, multi-artist partnership with Roc Nation that includes digital and physical products. ....

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