The Media Store wins Travel Texas ANZ media account – Travel Weekly
A third of all Australian adults and 23% of New Zealanders intend to travel overseas in the next 12 months.
Source: travelweekly.com.au
Proof Advertising News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Proof Advertising Today - Breaking & Trending Today
If You Build It, Will They Click?
How to devise digital creative that wins over consumers.. From Campaign US
Source: campaignlive.com
Subway's CMO on why the brand's transformation is just beginning
Marketing news, voices and jobs for industry professionals. Optimized for your mobile phone.
Source: marketingdive.com
Inside Subway's superstar-studded Refresh campaign
It’s game time for Subway. The sandwich chain is attempting a comeback with the backing of superstar athletes hyping Subway’s major overhaul in a series of ads that seemingly never end. The “Eat Fresh Refresh” campaign debuts today as Subway tries to recover from seven consecutive years of sales declines, exacerbated by the pandemic upending the restaurant industry, as well as pressure from smaller chains that have taken a huge bite out of its market share with everything from trendy food to speedy delivery. A week after announcing its overhaul, Subway is out with lots of advertising ...
Source: adage.com
Texas Tourism and Austin's Proof Advertising Show What's Really Deep in the Heart of Texas
on May. 20, 2021 - 11:01 AM Some states are synonymous with certain foods. California has avocados. Idaho has spuds. Alaska has king crab. And Texas has those three magic letters: B-B-Q. As it happens, this month doubles as National Barbecue Month, giving Travel Texas (the state office of economic development and tourism) and agency of record Proof Advertising an ideal way to attract vaccinated Americans eager to hit the road after an extended pandemic lockdown. A new tourism campaign leans into the Lone Star State’s barbecue pedigree, with a social and digital scavenger hunt providing a no...
Source: adweek.com