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Last modified on Mon 26 Apr 2021 11.21 EDT If, once upon a time, going to the dentists was routine at best, your local dental practice is on the way to becoming something of a destination. At the same time, previously unglamorous dental products such as toothpaste, toothbrushes and mouthwash are more likely to be deemed worthy of a bathroom shelfie posted to Instagram. Teeth – and the right products and treatments for them – are now part of the self-care beauty boom. A waterflosser, by Spotlight. There’s even been a rebranding of the sector. The dental aisle in your local chemi...

If, once upon a time, going to the dentists was routine at best, your local dental practice is on the way to becoming something of a destination. At the same time, previously unglamorous dental products such as toothpaste, toothbrushes and mouthwash are more likely to be deemed worthy of a bathroom shelfie posted to Instagram. Teeth – and the right products and treatments for them – are now part of the self-care beauty boom. There’s even been a...

Colgate-Palmolive Introduces CO. by Colgate – A New Approach To Oral Health For spring 2021, as we begin to make our way out of this pandemic, Colgate is introducing a game changing approach to conventional oral care.  Created at the core for Gen-Z and rooted in self-care and self-expression this new lineup combines efficacy, style, practicality, and functionality when it comes to dental health. CO. by Colgate is an oral care collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The product line is now available exclusively at Ulta Beauty ( )...

Share this article Share this article NEW YORK, March 15, 2021 /PRNewswire/ -- Today, Colgate-Palmolive introduces a new oral care category with the launch of CO. by Colgate – an oral beauty collection that transforms the simple act of brushing your teeth into a ritual for feeling good. The collection was born from the powerful belief that a smile is at the heart of feeling beautiful and confident. CO. by Colgate encourages all people to share their authentic selves with the world, smile brighter, express themselves freely, and live their truth boldly. CO. by Colgate Campaign Video CO. by C...