The Eternal Allure Of Ski Chic: The Trend That Doesn't Date
âA girl can look sexier in ski clothes than in a bathing suit,â pronounced Fred Picard, the self-styled âinternational authority on glamour in the snowâ, in 1957. Picard was a Swiss designer who moved to the US to open his own ski clothing store in Sun Valley, Idaho â the favoured schussing spot of Clark Gable, Ingrid Bergman and Norma Shearer. A master salesman, he sold skiwear to the US Olympics womenâs ski team and Nordic sweaters to âtanned and shapely young women and well-muscled college menâ, according to the New York Times. It was not unusual fo...
Source: vogue.co.uk
