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Is Rental The Future Of On-Piste Style? - Vimarsana News

Is Rental The Future Of On-Piste Style?

Is ski wear rental the future of slope styling? Vogue commerce editor, Joy Montgomery, gives her verdict.

Golden Jubilee: Cardiologist appointed in senior BHS role - Vimarsana News

Golden Jubilee: Cardiologist appointed in senior BHS role

Professor Roy Gardner, a Consultant Cardiologist at the Golden Jubilee hospital, has been appointed to a senior role at the British Society for…

The Eternal Allure Of Ski Chic: The Trend That Doesn't Date - Vimarsana News

The Eternal Allure Of Ski Chic: The Trend That Doesn't Date

“A girl can look sexier in ski clothes than in a bathing suit,” pronounced Fred Picard, the self-styled “international authority on glamour in the snow”, in 1957. Picard was a Swiss designer who moved to the US to open his own ski clothing store in Sun Valley, Idaho – the favoured schussing spot of Clark Gable, Ingrid Bergman and Norma Shearer. A master salesman, he sold skiwear to the US Olympics women’s ski team and Nordic sweaters to “tanned and shapely young women and well-muscled college men”, according to the New York Times. It was not unusual fo...