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Iconic cereal brand Kellogg's will be given a new name in Australia after the global company split into two entities, with the brand's Aussie arm focusing on snacking products.
One of the most familiar names in Australian supermarkets is about to bow out of the country – but it's a change consumers are likely to miss.
Cereal giant Kellogg’s is undergoing a complete brand shake-up after the US business was split into two.
The cereal company in Australia behind Sultana Brown, Coco Pops and Crunch Nut is undergoing a name change...
Kellogg’s, the food giant behind household brands such as Coco Pops, Crunchy Nut, and Sultana Bran, has rebranded as Kellanova.