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WK Kellogg Co spin-off gets 'frostie' reception from shareholders - Vimarsana News

WK Kellogg Co spin-off gets 'frostie' reception from shareholders

The Kellogg Company has split into two separate, publicly traded companies - WK Kellogg Co and Kellanova - effectively to ‘create substantial value for shareowners’, however, shares of both fell in their first day of trading after the separation.

Future predictions of work might be easiest job in the world - Vimarsana News

Future predictions of work might be easiest job in the world

Every decent-sized company seems obsessed with knowing the future, leading to a surge in “futurologists” trying to predict what comes next.

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Kellogg's Australia changes name: Cereal giant behind Corn Flakes, Rice Bubbles and Coco Pops rebrands with a surprising new moniker - Vimarsana News

Kellogg's Australia changes name: Cereal giant behind Corn Flakes, Rice Bubbles and Coco Pops rebrands with a surprising new moniker

Iconic cereal brand Kellogg's will be given a new name in Australia after the global company split into two entities, with the brand's Aussie arm focusing on snacking products.

Bye-bye Kellogg's – brand behind Special K, Coco Pops renamed - Vimarsana News

Bye-bye Kellogg's – brand behind Special K, Coco Pops renamed

One of the most familiar names in Australian supermarkets is about to bow out of the country – but it's a change consumers are likely to miss.

Crunchy Nut, Special K and Coco Pops will stay the same as US-based Kellogg's splits and rebrands as Kellanova - Vimarsana News

Crunchy Nut, Special K and Coco Pops will stay the same as US-based Kellogg's splits and rebrands as Kellanova

Cereal giant Kellogg’s is undergoing a complete brand shake-up after the US business was split into two.